Real estate

Never let a warm lead go cold again.

Agents live in their pipeline and their inbox. Buildloop builds AI tools that draft listings and comms, capture every enquiry, and keep your follow-ups running on their own.

From our work

This is CampaignLoop. We built it for New Zealand real estate agents.

It answers buyers in the agent's voice and turns a listing's key photos into a full marketing campaign.

Viewings sorted by text

Tom K.Buyer · 21 Selwyn Street

Text Message · Today 7:30 am

Assistant: Hi Tom, it's Kate. Thanks for calling about 21 Selwyn Street. I can show you through Tue 5:30pm, Wed 12:15pm or Thu 6pm. Do any of those suit?
Visitor: Tue's tricky. Anything Wednesday after work?
Assistant: Wednesday I can do 5:45pm or 6:30pm.
Visitor: 6:30 is perfect
Assistant: Done. See you Wednesday at 6:30pm. I'll email the LIM before then. Kate
Added to Kate's calendar · Wed 6:30pm

One set of listing photos, a whole campaign

22 Kowhai St

31 print-ready formats in the agent's brand

  • Signboard
  • Window card
  • Instagram post
  • Flyer
  • Email blast
  • Auction poster
  • Sold postcard
  • Instagram story

Names, prices and messages are examples. See the full story of our work

What we'd build

The loops worth closing first

Each of these is a custom tool with AI woven through it — built around how you actually work.

  • Lead capture + smart inbox

    Every enquiry answered fast and sorted automatically — no warm lead slips through on a busy open-home weekend.

  • Listing + comms drafting

    Listing copy, vendor emails and social posts drafted in your voice in minutes.

  • Automatic follow-ups + nurture

    Buyers and vendors followed up on a schedule, so your pipeline never goes quiet.

  • Appraisal report generator

    Polished, on-brand appraisals built from your data in minutes, not hours.

  • Review + testimonial requests

    Asks delighted vendors and buyers for a review at the right moment, with replies drafted for you.

  • Weekly pipeline snapshot

    A plain-English read each week on what's moving, what's stalled, and who to call.

Your AI team

The assistants we'd start with

Four of our 21 assistants that suit real estate best. A short chat tells us which ones fit yours.

Meet all 21 assistants
  • Front Desk Assistant

    Answers calls and messages when you can't.

    • Answers every call in a voice that suits your business
    • Knows your services, prices and availability
    • Books the job, starts a quote or takes a clear message
    • Puts anything urgent straight through to you
    • Sends you a tidy summary instead of voicemails
    • Every call transcribed and filed
  • Marketing Assistant

    Keeps your marketing going without you.

    • Learns your brand: tone, colours, fonts and style
    • Turns finished jobs and photos into ready-to-post content
    • Plans a month ahead around your busy and quiet times
    • Drafts posts, newsletters and ads for one-click approval
    • Shows what's working, and does more of it
  • Follow-up Assistant

    Keeps every lead and past customer warm.

    • Follows up quotes and enquiries before they go cold
    • Times each message to how that customer behaves
    • Writes like you, mentioning the actual job
    • Brings past customers back when they're due
    • Stops the moment they reply, and tells you
  • Documents Assistant

    Drafts proposals, reports and letters in your style.

    • Reads your past documents and turns them into templates
    • Writes in your tone, always on brand
    • Pulls the right details from your systems
    • Drafts the covering email in your voice too
    • Keeps every version tidy and easy to find

Why custom

Software that fits your business, not the other way round

  • Built around your real workflow, not a generic template
  • Fixed price, agreed up front in the proposal
  • Shipped in weeks, improved on an ongoing loop
  • Your team trained to actually use it
Can it match my agency's brand and tone?

Yes — we tune the drafting to your voice, templates and disclaimers so everything sounds like you, not a generic bot.

Does it replace my CRM?

Usually we work alongside it — automating the capture, drafting and follow-up your CRM leaves to you.

Who sees the leads and client details?

Only you and your team. Data is encrypted, isolated to your agency, and never shared between businesses.

Will buyers and vendors know it's AI?

Drafts come to you first to send or tweak, so every message keeps your personal touch. You decide what goes out.

Can it handle compliance wording?

We build your required disclaimers and agency wording into the templates, so they're never accidentally left off.

Ready to automate your real estate admin?

Start the conversation and we'll map your first tool together.