Newsletter Assistant: the guide
The Newsletter Assistant drafts your regular email newsletter from your own news and the sources you follow, for you to check, change and send, and keeps your list with everyone's consent.
Who it’s for
- Small businesses that want to keep in touch with customers without writing a newsletter every month
- Trades, advisers and shops whose customers value a useful tip and the news that affects them
A newsletter is a good way to stay front of mind, but finding something worth saying, writing it and keeping the list legal never makes it to the top of the list.
Why businesses use it
- A draft ready for you a few days before each send, written in your voice from your examples
- Useful, never salesy: news your readers care about, a tip, and at most two lines about you
- Every item links to where it came from, so you can check it in seconds
- Nothing goes until you approve it, and you can change any word first
- A sign-up page, QR code and website button, and a box on your quotes for customers
- Consent kept for every reader, and one-click unsubscribe in every email
What it does
- Reads for you
- Your website and the sites you trust, and, if you like, recent news on your topics in New Zealand or Australia.
- Drafts each issue
- A short opening, the items that matter to your readers with why, a tip they can use, your own news, and your sign-off, in the tone and length you chose.
- Sends it to you to check
- An email with the whole issue and a button to open it. Change any part, ask it to redraft with a note, or send yourself a test.
- Sends it when you approve
- On your schedule, in your business's name, with your details and an unsubscribe link in every email. An issue nobody approves isn't sent.
- Keeps your list
- Sign-ups from your page, customers who leave the box ticked on a quote, and people you add with a reason. Unsubscribes, bounces and spam complaints come off at once.
- Shows past issues
- Your sign-up page can list past issues, so new readers see what they're signing up for and search engines can find them.
How it works
Set up
Five short steps: what it's called, what it covers, an example or two, where it reads from, and when it goes.
Share your page
Put the link in your signature, the QR code on your counter, or the button on your website.
It drafts
A few days before each send it reads your sources and drafts the issue.
You check it
Open it from the email, change what you like, and approve it.
It goes
At your time, to everyone subscribed then, and the issue appears on your page.
Setting it up, about 10 minutes
About your newsletter
Its name, who it's from, where replies go, and your details for the footer.
What it covers
Who reads it, the topics, the tone and the length, and anything it should never mention.
Examples
Up to three past newsletters or emails you like the sound of. Optional.
Sources
Your website and other sites, and whether to look through the news too.
Schedule
Monthly or weekly, the day and time, how many days before you check it, and who checks it.
How it uses the AI control centre
Every Buildloop assistant works off your AI control centre, which holds your company details, knowledge and settings, trains each assistant and passes what one learns to the others. The more it knows about your business the more accurate every assistant is, and each one you add makes the others stronger.
Your AI control centre keeps what it knows about your business in Content Sections you can open, check and add to, with what's missing shown. Each says whether it's for customers, staff or both. You start with About the business, Products and services, Pricing, Payments, Opening hours, Contact details, Locations and service areas, Booking and ordering, Delivery and collection, Returns, refunds and warranty, Terms and policies, Common questions, Staff knowledge, Other, and can add, rename or remove them; the AI suggests sections from what it reads. How we talk, Rules and Suppliers are kept beside them.
It reads
- Your business's details, how you like to write, and the rules you have set, from your AI control centre
It adds
- What you change in each draft and why, so the next one needs less changing
Works well with
- Quoting Assistant
- When a customer accepts a quote from the Quoting Assistant, they can tick a box to get your newsletter, so the Newsletter Assistant's list grows with every job you win.
What it connects to
- Needed. Sending each issue in your business's name, and your review emails.
- Your website and news sites
- Optional. Reading the latest from your own site and the sources you choose.
- Quoting Assistant
- Optional. A box on your quotes so customers can join as they accept.
What a person approves
- Every issue waits for a person to approve it before it goes to your list
- An issue nobody approves by its send time isn't sent
- Adding someone yourself needs one of two reasons: they asked, or they're a customer and it's about what they bought
Price
NZ$10 a month, including 1000 emails a month, then NZ$0.005 for each email after that. Cancel any time. Plus a one-off set-up and configuration fee, agreed after a short call about your business. Every account also has the AI control centre, NZ$49 a month, once for all its assistants.
What it doesn’t do
- Email only: a mobile number can be collected but nothing is texted yet
- One newsletter per business
- No paid newsletters, polls or detailed open tracking
- Sends from Buildloop's sending address in your business's name for now; your own domain comes later
Your data
- Your list is stored in Sydney, Australia, and only people in your business can see it
- Each reader's consent is kept: when, where, and the words they saw
- Your readers' details are used only to send your newsletter and are never shared
- The articles it reads and your drafts are read by the AI model and are never used to train it
Questions
Does it send anything on its own?
No. Every issue waits for you to approve it. If nobody approves it in time, it isn't sent.
Will it sound like a sales pitch?
No. It's written to be useful first: news and a tip your readers can use, with at most two short items about your business.
Can I pre-tick the sign-up box?
Only where someone is already doing business with you, like accepting a quote. Your sign-up page is never pre-ticked, and you can add someone yourself only if they asked or are a customer.
How do people unsubscribe?
From the link in any issue or their inbox's own Unsubscribe button. They're off at once.
Can I import my list?
You can add people one at a time with a reason. Importing a list comes later, with a check that each person agreed.
How do I start?
It is in development. Ask us about early access.